BENU - Case Study
BENU is an innovative circular economy pilot project applied to a socio-ecological system
The BENU VILLAGE ecovillage is based on the principles of UpCycling, local production and collaboration, as well as social and ecological values. We have been accompanying the BENU project for several years now, both in the definition of its strategy and in the development of its visual identity.
Kamoo Studio® has accompanied its client from the very beginning by elaborating its logo and then, a few years later, by accompanying it in the creation of its various websites, its illustrations but also its communication strategy.
BENU VILLAGE is above all a set of services and different entities: BENU COUTURE, BENU SLOOW, BENU REUSE, BENU LaSA, BENU FORM, BENU BREAK.
Discover all the various projects realized by our studio below:
Conception du logo et de la charte graphique
The logo has been subjected to many constraints. All of them have been taken into consideration in the conception of this logo and the BENU graphic charter.
BENU - les illustrations
Kamoo Studio® has set up a whole graphic concept around the illustrations wishing to create a simple and readable style by playing only on the colors of each entity.
BENU REUSE - le site
BENU REUSE is one of the entities of the BENU project project: it is more oriented towards exchanges and donations.
BENU REUSE - l'habillage véhicule
In parallel to the setting up of the site, the studio elaborated the design of the vehicle used during the deliveries on the BENU REUSE site.
BENU COUTURE - le site
BENU COUTURE is not only an online store, but also a site that leads to reflection about our consumption of clothing.